Chefville
Company: Zynga
Platform: Web Browser
Role: Art Director
Chefville is a popular cooking game on Facebook that invites players on a culinary adventure, where the main goal is to discover new recipes, cook for hungry patrons, and design their dream restaurant. As the number one cooking game on the platform, it boasted up to 4.8 million daily active users and featured partnerships with renowned chefs like Robert Irvine and Jamie Oliver, as well as brands such as Progressive Insurance, California Milk, Bounty, and American Express. With over 2,000 dishes illustrated and 300 cook stations designed, Chefville provided an expansive and engaging cooking experience for players.
Role and Responsibilities: I served as the Art Director for Zynga's Chefville, guiding the project from concept to production while maintaining live features. I managed a team of over 20 artists to develop in-game assets, UI, and marketing materials, collaborating closely with Game Designers, Artists, and Product Managers to implement new game features and ensure a cohesive visual experience.
This was the first concept art of a restaurant I designed to sell the art direction of the game.
Bistro restaurant theme
In the game, you can design different types of rooms like a kitchen, dining rooms, and farm area.
Tuscany theme
70’s diner theme
Designs for cooking stations
Design for small craft stations
Assets for the food truck feature.
